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Kursus Digital Marketing – 3 Bulan

+ Penempatan Kerja

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Beginner to Advance • Digital Marketing

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Tentang Program

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Program pelatihan intensif selama 3 bulan ini dirancang untuk membekali peserta dengan kompetensi lengkap dalam dunia digital marketing, mulai dari strategi dasar hingga implementasi teknis pada berbagai platform online. Peserta akan belajar melalui teori, studi kasus, praktik langsung, dan proyek akhir.

Program ini cocok untuk:

Lulusan smk/sma/ma dan sederajat
Mahasiswa atau alumni
Para Pencari kerja
Untuk masyarakat umum

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Apa yang dipelajari

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Pengantar Digital Marketing
Pengantar Digital Branding
Social Media Marketing
Website & SEO
Email Marketing & Funnel
Digital Advertising (Iklan Berbayar)
Marketplace Optimization
Final Project & Evaluasi

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Silabus & Materi Pelatihan

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Pengantar Digital Marketing & Konsep Funnel AIDA
Branding, Positioning & Unique Selling Proposition (USP)
Customer Persona & Market Segmentation
Digital Marketing Channels (Owned, Earned, Paid Media)
Menyusun Strategi & Roadmap Digital Marketing

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Dasar Website: WordPress/Blogspot
SEO On-page, Off-page & Technical
Keyword Research, Artikel SEO, & Backlink

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Lead Magnet & Lead Capture
Email Series: Welcome, Nurture, Sales
Segmentasi Audience & Analisa Campaign

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Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
Menentukan Tujuan, Audiens & Anggaran
Retargeting & Analisa Performa Iklan

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Shopee & Tokopedia Marketing
Teknik Riset Produk & Kata Kunci
Flash Sale, Voucher, Campaign, Live

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Studi Kasus Nyata
Praktik: Menyusun dan Menjalankan Kampanye
Presentasi Proyek & Sertifikasi

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Output Kompetensi Peserta

Setelah menyelesaikan pelatihan, peserta mampu:

Menyusun strategi digital marketing secara komprehensif
Mengelola konten sosial media secara profesional
Menulis artikel SEO dan mengoptimasi website
Membuat dan menjalankan email marketing otomatis
Menjalankan iklan berbayar di Meta & Google
Mengelola penjualan dan promosi di marketplace
Menyelesaikan proyek digital marketing

Fasilitas Pelatihan

Modul lengkap setiap sesi (PDF / eBook)
Template strategi & konten
Studi kasus dan proyek akhir
Sertifikat penyelesaian program
Grup mentoring / komunitas alumni
Akses video tutorial tambahan

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Rp. 8.500.000

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Details

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Tools

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online