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Kursus Online Digital Branding

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Online Course • digital branding

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Tentang Program

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Program ini merupakan kelas online interaktif yang dirancang untuk membekali peserta dengan strategi membangun identitas merek (brand) secara digital yang kuat, konsisten, dan profesional. Cocok untuk pelaku UMKM, profesional, content creator, maupun siapa saja yang ingin memperkuat brand presence secara online.

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Apa yang dipelajari

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Konsep Dasar Branding di Era Digital
Membangun Identitas Visual Brand
Personal Branding di Media Sosial
Strategi Konten Branding
Website & Blog sebagai Pusat Branding
Digital Presence & Konsistensi Channel

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Silabus & Materi Pelatihan

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Apa itu branding? Apa bedanya dengan marketing?
Unsur-unsur brand: visi, misi, nilai, tone of voice, warna, dll
Brand persona: Siapa kamu di mata audiens?
Positioning & unique value proposition (UVP)

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Logo, warna, tipografi, elemen visual
Konsistensi desain di semua platform
Template konten untuk sosial media

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Membangun personal brand (freelancer, expert, coach, dll)
Storytelling dan komunikasi otentik
Cara menjadi trusted figure di niche tertentu

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Merancang kalender konten brand
Konten edukasi, inspiratif, dan komunitas
Copywriting untuk konten branding

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Kenapa brand butuh website?
Struktur homepage dan about page yang menjual
Blog dan SEO ringan untuk meningkatkan kredibilitas

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Menyatukan semua channel digital (IG, WA, TikTok, LinkedIn, dll)
Bio, headline, dan deskripsi brand di semua platform
Strategi menjaga konsistensi konten & suara brand

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Output yang Diharapkan

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Peserta Mampu:

Menyusun brand identity: visi, misi, tone, nilai
Membuat identitas visual brand yang konsisten
Merancang konten sosial media yang mencerminkan brand
Menulis bio, deskripsi, dan copy yang kuat untuk brand
Mengelola personal brand secara profesional di platform digital
Memiliki aset branding: logo, konten, desain, halaman profil
(Opsional) Membuat website/blog sederhana untuk portofolio brand

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Fasilitas Peserta

Modul & eBook setiap sesi
Template brand kit & content planner
Grup diskusi WA/Telegram
Rekaman kelas
Sertifikat penyelesaian kelas
Umpan balik langsung dari mentor

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Rp. 2.500.000

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Details

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Tools

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online