Kursus Online Digital Marketing

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Kursus Online Digital Marketing

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Online Course • Digital Marketing

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Tentang Program

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Kelas Online Digital Marketing ini dirancang untuk memberikan pemahaman dan keterampilan praktis dalam dunia pemasaran digital secara fleksibel, efisien, dan aplikatif. Disampaikan secara daring melalui Zoom/Google Meet, peserta akan mendapatkan materi, praktik langsung, dan bimbingan dalam menjalankan strategi digital marketing untuk bisnis atau personal branding.

 

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Apa yang dipelajari

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  • Pengenalan Digital Marketing.
  • Branding & Content di Media Sosial.
  • Copywriting & Storytelling.
  • Dasar SEO & Website.
  • Digital Advertising (Iklan Online).
  • Email Marketing & WhatsApp Marketing.
  • Marketplace & E-commerce (Opsional).

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Silabus & Materi Pelatihan

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  • Apa itu digital marketing?
  • Perbedaan digital vs. konvensional marketing
  • Funnel pemasaran: AIDA, TOFU-MOFU-BOFU
  • Channel utama: Sosial Media, Website, Ads, Email, Marketplace

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  • Membangun branding dan positioning
  • Menentukan target audiens & buyer persona
  • Strategi konten (edukatif, selling, interaktif)
  • Tips membuat konten yang menarik

[/et_pb_accordion_item][et_pb_accordion_item title=”Copywriting & Storytelling” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

  • Dasar copywriting: AIDA, PAS, FAB
  • Membuat caption yang menjual dan engaging
  • Storytelling untuk brand awareness
  • CTA (Call to Action) yang efektif

[/et_pb_accordion_item][et_pb_accordion_item title=”Dasar SEO & Website” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

  • Apa itu SEO dan mengapa penting
  • Riset kata kunci dan search intent
  • Struktur artikel SEO-friendly
  • Blog sebagai alat edukasi & traffic organik

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  • Konsep iklan berbayar: paid vs organic
  • Meta Ads (FB & IG): targeting, copy, desain
  • Google Ads dasar (Search & Display)
  • Evaluasi performa iklan

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  • Membangun list pelanggan
  • Strategi email marketing: welcome, nurture, sales
  • WhatsApp Business & autoresponder
  • Automasi email & konversi

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  • Strategi jualan di Shopee & Tokopedia
  • Optimasi judul, deskripsi & kata kunci produk
  • Promosi & voucher campaign
  • Teknik Live Selling

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Output yang Diharapkan

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Peserta akan mampu:

  • Menyusun strategi digital marketing untuk bisnis/personal
  • Mengelola dan mengoptimalkan media sosial profesional
  • Membuat konten visual dan copywriting yang efektif
  • Menjalankan iklan digital di Meta & Google
  • Menulis artikel SEO dan memahami blog marketing
  • Memanfaatkan email & WhatsApp marketing untuk konversi
  • (Opsional) Mengelola toko online di marketplace

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Fasilitas Peserta

  • Akses Zoom Live dan Rekaman Kelas
  • Modul & E-Book Materi PDF
  • Template Strategi dan Kalender Konten
  • Sertifikat Penyelesaian
  • Grup Diskusi (WA / Telegram)
  • Tugas Praktik dan Review Proyek

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Rp. 2.500.000

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Details

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Tools

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online

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E-Learning

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In House Training

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Contact

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0822 – 2554 – 5231

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web.auliapersada@gmail.com

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Tm. Tlogomulyo Slt I Gg. Melati No.V, Pedurungan, Kota Semarang

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About Us          Layanan          Blog

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