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Kursus Online Konten Marketing & AI

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Online Course • Konten Marketing & AI

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Tentang Program

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Program Konten Marketing Kelas Online adalah pelatihan digital yang dirancang untuk membekali peserta dengan kemampuan merancang, membuat, dan mendistribusikan konten secara strategis untuk membangun brand awareness, meningkatkan engagement, dan mendorong konversi penjualan.

Program ini sangat cocok untuk pemula, pelaku UMKM, admin media sosial, hingga tim pemasaran yang ingin mengembangkan strategi konten yang efektif di berbagai platform digital.

Siapa yang cocok mengikuti kursus ini?

UMKM & pemilik bisnis online
Admin sosial media
Content creator & freelance copywriter
Tim marketing perusahaan
Guru atau edukator digital

Tujuan Program

Memahami konsep dan strategi content marketing
Menguasai teknik pembuatan konten visual dan tulisan
Mampu menyusun kalender konten yang efektif
Menyesuaikan konten dengan tujuan bisnis & target audiens
Mengoptimalkan distribusi konten di berbagai channel

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Apa Yang dipelajari

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Pengantar Content Marketing
Riset & Strategi Konten
Copywriting & Storytelling
Desain Konten Visual
Konten Video & Reels
Kalender Konten & Jadwal Posting
Distribusi & Optimasi Konten
Analisis & Evaluasi Konten

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Kurikulum Materi Pelatihan

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Apa itu content marketing dan mengapa penting?
Funnel content: TOFU, MOFU, BOFU
Mengenal buyer persona & customer journey

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Menentukan niche dan target audiens
Riset tren dan ide konten
Menentukan format & jenis konten

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Teknik dasar copywriting
Membuat caption yang menarik
Teknik AIDA, PAS, dan storytelling brand

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Prinsip desain sederhana untuk non-desainer
Desain konten feed & story
Template konten yang konsisten

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Merancang ide konten video pendek
Teknik pengambilan gambar dasar
Editing ringan & efek yang menarik

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Membuat kalender konten bulanan
Menyusun jadwal posting strategis
Konten rutin vs konten viral

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Menentukan channel distribusi: IG, FB, TikTok, LinkedIn
Hashtag strategy & SEO konten
Engagement hacks (poll, carousel, CTA)

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Menilai performa konten: reach, engagement, CTR
Membuat laporan mingguan/bulanan
Perbaikan strategi konten dari data

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Output Program (Hasil Peserta)

Mampu membuat konten strategi jangka pendek dan panjang
Menguasai teknik membuat konten visual, caption, dan video
Menghasilkan konten original selama kelas
Memiliki template kalender konten 1 bulan
Bisa menganalisis performa konten & membuat perbaikan
Siap mengelola konten untuk brand sendiri atau klien

Fasilitas Peserta

Akses rekaman setiap sesi
Template kalender konten, caption, dan desain
Grup mentoring via WhatsApp
Sertifikat
Umpan balik atas tugas & studi kasus

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Rp. 2.500.000

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Details

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Tools

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online

E-Learning

In House Training

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Contact

0822 – 2554 – 5231

web.auliapersada@gmail.com

Tm. Tlogomulyo Slt I Gg. Melati No.V, Pedurungan, Kota Semarang

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About Us Layanan Blog

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