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Kursus Online Performance Marketing (Ads)

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Online Course • Performance marketing (ads)

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Tentang Program

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Performance Digital Marketing adalah pendekatan pemasaran digital yang fokus pada hasil terukur seperti jumlah klik, leads, pembelian, hingga return on investment (ROI). Program ini akan membekali peserta dengan keterampilan untuk menyusun kampanye iklan, mengoptimalkan konversi, serta menganalisis performa digital marketing dengan berbagai tools.

Program ini bersifat online interaktif, dilengkapi praktik langsung, studi kasus nyata, dan evaluasi kinerja kampanye digital.

Tujuan Program

Memahami strategi digital marketing berbasis kinerja (performance)
Mampu menjalankan kampanye iklan digital (Meta Ads & Google Ads)
Meningkatkan efektivitas kampanye melalui data & optimasi
Mengukur dan menganalisis metrik penting: CTR, CPA, ROAS, dll
Meningkatkan konversi, leads, dan penjualan

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Apa yang dipelajari

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Pengenalan Performance Marketing
Dasar Meta Ads (Facebook & Instagram Ads)
Dasar Google Ads (Search & Display)
Landing Page & Lead Generation
Optimasi Iklan & Remarketing
Evaluasi & ROI Analysis

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Silabus & Materi Pelatihan

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Perbedaan branding vs. performance marketing
Funnel digital marketing: TOFU, MOFU, BOFU
Customer Journey & Conversion Path
KPI dalam performance marketing: CTR, CPL, CPA, ROAS

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Cara kerja Meta Ads & struktur kampanye
Menentukan objektif: traffic, leads, atau conversion?
Menyusun target audience dan interest
Pembuatan konten iklan (gambar/video/caption)

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Pengantar Google Ads & search intent
Riset keyword + penulisan iklan yang efektif
Struktur campaign, ad group, ad copy
Optimasi Quality Score

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Fungsi landing page dalam performance marketing
Struktur landing page yang convert
Formulir, CTA, dan trust element
Email follow-up & WhatsApp automation

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Membaca metrik performa iklan
A/B Testing: konten, audiens, landing page
Strategi retargeting & custom audience
Scale up iklan yang perform

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Menentukan CPA, CPL, ROAS, dan breakeven
Membuat dashboard laporan iklan
Studi kasus kampanye sukses
Simulasi penghitungan biaya vs hasil

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Output yang Diharapkan

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Peserta Mampu:

Merancang strategi performance marketing berbasis funnel
Menjalankan kampanye iklan di Meta Ads & Google Ads
Membuat landing page dan formulir konversi
Menguasai analisis metrik iklan & mengoptimasi biaya
Meningkatkan hasil kampanye (klik, leads, penjualan)
Menyusun laporan performa digital marketing secara profesional

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Fasilitas Peserta

Modul materi PDF setiap sesi
Grup mentoring via WA/Telegram
Tugas praktik setiap sesi + feedback
Sertifikat penyelesaian
Rekaman kelas (lifetime access)

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Rp. 3.500.000

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Details

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online

E-Learning

In House Training

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Contact

0822 – 2554 – 5231

web.auliapersada@gmail.com

Tm. Tlogomulyo Slt I Gg. Melati No.V, Pedurungan, Kota Semarang

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About Us Layanan Blog

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