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Sosial Media Marketing

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Beginner • Social Media

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Tentang Program

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Program Social Media Marketing (SMM) dirancang untuk membantu peserta memahami cara membangun, mengelola, dan mengoptimalkan media sosial sebagai alat pemasaran bisnis secara strategis. Peserta akan belajar mulai dari strategi konten, engagement building, hingga analisis performa media sosial dan iklan berbayar.

Program ini dilengkapi sesi teori dan praktik langsung, studi kasus, tugas mandiri, serta evaluasi performa media sosial.

Tujuan Program

Memahami peran media sosial dalam digital marketing
Menyusun strategi konten yang engaging dan relevan
Mengelola akun media sosial secara profesional
Menggunakan tools untuk desain, penjadwalan, dan analitik
Menjalankan kampanye promosi dan kolaborasi (influencer/ads)

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Apa yang dipelajari

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Dasar-Dasar Social Media Marketing
Menyusun Strategi Konten Sosial Media
Desain & Visual Branding di Sosial Media
Copywriting & CTA yang Menjual
Penjadwalan & Automasi Konten
Meningkatkan Engagement & Follower Aktif
Social Media Ads Dasar
Analisis Performa & Laporan Sosial Media

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Apa yang dipelajari

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Definisi, peran, dan tren SMM
Algoritma media sosial (IG, FB, TikTok)
Strategi organik vs berbayar
Menentukan tujuan & platform prioritas

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Menentukan niche, target audience & persona
Jenis-jenis konten (edukasi, promo, hiburan, UGC)
Content pillars & konten plan

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Elemen visual: warna, font, dan konsistensi
Tips desain konten yang menarik
Format konten: carousel, reels, story, feed

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Dasar copywriting sosial media (AIDA, PAS)
Caption yang engaging dan persuasif
CTA yang meningkatkan interaksi/penjualan

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Menyusun kalender konten mingguan/bulanan
Tools penjadwalan otomatis
Strategi waktu posting terbaik

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Cara membangun komunitas
Interaksi aktif (DM, komentar, story)
Kolaborasi dengan KOL/influencer

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Pengantar Facebook & Instagram Ads
Tujuan campaign: engagement, traffic, conversion
Penargetan audiens & konten iklan

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Metrik penting: reach, engagement rate, growth
Evaluasi konten terbaik & optimasi
Menyusun laporan SMM berkala

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Output yang Diharapkan

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Memahami strategi social media marketing yang efektif
Mampu merancang dan mengelola konten media sosial profesional
Membuat desain visual menarik & menulis caption yang engaging
Menjadwalkan konten dan melakukan optimasi waktu posting
Meningkatkan engagement dan follower aktif
Menjalankan kampanye iklan dasar di media sosial
Menyusun laporan performa media sosial secara profesional

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Fasilitas Program

Template konten & kalender posting
Grup diskusi & mentoring
Tugas praktik & review
Sertifikat

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Rp. 2.500.000

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Details

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Tools

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Aulia Persada

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Aulia Persada hadir sebagai tempat belajar skill digital marketing dan bisnis online untuk kamu yang ingin naik level, siap kerja, atau mulai usaha sendiri. Belajar bareng mentor berpengalaman dan langsung praktik!

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Program

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Kursus Offline

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Kursus Online

E-Learning

In House Training

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Contact

0822 – 2554 – 5231

web.auliapersada@gmail.com

Tm. Tlogomulyo Slt I Gg. Melati No.V, Pedurungan, Kota Semarang

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About Us Layanan Blog

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